Design That Converts
Visitors Into Customers

Beautiful design is meaningless without results. Our UX/UI design approach delivers measurable impact for businesses across industries. We don't just make things look good - we craft user experiences that solve real problems and achieve your business goals.

Visitors Into Customers

Design
Impact

156% icon

156%

Average conversion rate improvement

240% icon

240%

Increase in user engagement metrics

4.8+ icon

4.8+

Average usability score across projects

65% icon

65%

Reduction in user support tickets through better design

The Design Challenge

Poor UX Design Costs You Customers Every Day

User experience challenges can impact business results. Complex interfaces and confusing workflows often lead to user frustration and lost opportunities. Effective design balances aesthetics with usability to create experiences that work well for users, build trust and drive business success.

Our
UX Design Process

Research & Discovery icon

Research & Discovery

  • User persona development through interviews and data analysis
  • Competitive analysis and industry best practice research
  • Current state user journey mapping and pain point identification
  • Business goal alignment and success metric definition
Strategy & Planning icon

Strategy & Planning

  • Information architecture and site mapping
  • User flow optimization and conversion funnel design
  • Content strategy and messaging framework
  • Technical constraint analysis and design system planning
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Design & Prototyping

  • Wireframing and low-fidelity prototyping
  • Visual design and brand integration
  • Interactive high-fidelity prototypes
  • Accessibility compliance and responsive design
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Testing & Optimization

  • Usability testing with real users
  • A/B testing of key conversion elements
  • Analytics implementation and performance monitoring
  • Iterative improvements based on user feedback

Design
Specializations

Design Systems icon

Design Systems

  • Component library development with reusable UI elements and patterns
  • Design token management for consistent branding across platforms
  • Style guide creation and documentation for development teams
  • Scalable design frameworks that maintain consistency as products grow
Enterprise Software UX icon

Enterprise Software UX

  • Complex workflow simplification and task optimization
  • Dashboard and data visualization design
  • Multi-user role and permission interface design
  • Integration with existing enterprise systems
Mobile-First Design icon

Mobile-First Design

  • Progressive Web App (PWA) design
  • Native mobile app UI/UX for iOS and Android
  • Touch-optimized interfaces and gesture design
  • Offline experience and performance optimization
Conversion-Focused Web Design icon

Conversion-Focused Web Design

  • Landing page optimization for maximum conversion
  • E-commerce user experience and checkout optimization
  • SaaS onboarding and feature adoption strategies
  • Lead generation and contact form optimization
Accessibility & Inclusive Design icon

Accessibility & Inclusive Design

  • WCAG 2.1 AA compliance and accessibility testing
  • Design for users with disabilities and assistive technologies
  • Multilingual and cultural adaptation
  • Performance optimization for low-bandwidth environments

Industry
Specific Expertise

Healthcare UX Design icon

Healthcare UX Design

  • Patient portal and electronic health record interfaces
  • Medical device software and diagnostic tool design
  • Telemedicine platform user experience
  • Clinical workflow optimization and provider tools
Financial Services UX icon

Financial Services UX

  • Banking and investment platform design
  • Payment processing and digital wallet interfaces
  • Insurance claim processing and customer service tools
  • Regulatory compliance and security-focused design
E-commerce & Retail icon

E-commerce & Retail

  • Product catalog and search optimization
  • Shopping cart and checkout process design
  • Inventory management and vendor portal interfaces
  • Customer service and return process optimization

Client
Success Stories

Mercury Insurance - Customer Portal Redesign

Insurance
Challenge:

Outdated customer portal with high abandonment rates

Strategy:

Complete UX overhaul with mobile-first design and simplified workflows

Results:

180% increase in policy renewals, 45% reduction in call center volume

Smart BP Monitor - Health App UX

Healthcare
Challenge:

Medical app with poor user adoption despite great functionality

Strategy:

Simplified onboarding and gamified health tracking experience

Results:

300% increase in daily active users, 4.9 App Store rating

Cox Edge Services - B2B Platform

Enterprise
Challenge:

Complex enterprise platform with steep learning curve

Strategy:

Workflow optimization and progressive disclosure design

Results:

70% reduction in training time, 90% user satisfaction score

Client success illustration

Engagement
Models

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Why Choose CodeCraft for User Experience Design

Award-Winning Design Excellence

Award-Winning Design Excellence

National and international design awards won

Business Results Focus

Business Results Focus

Measured by conversions, engagement, satisfaction

Research-Driven Methodology

Research-Driven Methodology

Data-backed design decisions

End-to-End Design Services

End-to-End Design Services

From research through implementation